Your pet can get paid
Working animals, therapy partners, rescue ambassadors, and shelter teams can earn ethical brand support. Here's how it works — and how to get started on Hero Tails.
Creator tiers & typical rates
There's no platform-mandated follower minimum. These are industry-standard bands sponsors think in.
Highest engagement, often paid in free product + small fees.
Niche fit and trust — brands' favorite sweet spot.
Broad reach with dedicated community.
Mainstream visibility, negotiated per campaign.
Celebrity pet — long-term deals, ambassador roles.
What brands actually look at
Likes + comments ÷ followers. Sponsors usually want >3%. Nano-paws often beat mega-paws here.
A SAR working dog is gold to outdoor brands. A tuxedo cat fits fashion + tea brands. Fit matters more than raw reach.
Location, species owned, and how loyal your followers are. Brands often ask for a media kit.
Consistent posting and clean visuals signal you're a reliable partner.
How Hero Tails helps
- · Auto-generated media kit at
/sponsorships/kit/@yourpetyou can share with brands. - · Browse open briefs from vetted advertisers, or get discovered by them.
- · Deals are negotiated directly between you and the brand — the platform is discovery, not a middleman.